We recognize intellectual property as a valuable asset for businesses, making you unique.

Herz Lawyers emphasizes (i) the significant role of trademarks and patents in creating and maintaining your corporate identity and protecting your innovations, (ii) practical recommendations on the process of registering trademarks and patents in the EU, including consultations on requirements, deadlines, and cost-effective strategies, (iii) devising progressive strategies to safeguard your rights in IP and combat infringements, ensuring the integrity of your brand and innovations.

We also address practical issues related to changes in the digital business environment, where increasing attention is given to protecting the owner’s rights over global data used in machine learning and Artificial Intelligence programs. When clients use AI in their work, we advise them on the loss of creativity as a key element in intellectual property, aiming to develop an approach that ensures safe and ethical use of AI.

Intellectual Property: